Open, enterprising, smart. These are the characteristics of Ghent, Belgium's undisputed educational capital where people are putting knowledge and innovation to work. Gent Zuid is the place where retail and this inventive, creative spirit meets.
Walk the light and airy corridors, and you'll see that shops here are different. While familiar brands like H&M are present, so are up and coming ones that are experimenting with different concepts. Flying Tigers, a home goods store from Denmark, is a prominent example. Their success has attracted pop-up shops and other innovators to try their business concepts here.
Gent Zuid melds creativity with convenience. 'So easy' is its slogan because in addition to being centrally located, it offers everything from the latest fashion and home goods to restaurants and groceries all under one roof. Gent Zuid is easy to get to, simple to navigate inside and fun to shop at.